Serino Coyne
I got a new outlook on the world out of the interview I had yesterday. i have been talking a lot with actors on this trip. but i had an interview with Matt Britt yesterday and it was very different. He works as the Production Manager for Serino Coyne Inc. Serino Coyne is the, “largest full service advertising and marketing agency in the live entertainment industry.” i have to admit, i was nervous to go on the interview. this was my first interview by my self. I got to 1515 Broadway, and had to go through security, get a visitors pass, and go to the 36th floor… etc.- it was very different than any other interviews i had been on before on this trip. i had to sit in the lobby for awhile for Joanne, the secretary that helped me set up this interview, to come and get me. I was then sat down in one of the offices and met Matt Britt.
We talked about so many different things; things ranging from living in the city, the performing arts, advertising, internships, and justing being comfortable with who you are in a new place and new career. i learned a lot about their business, which started in the 1970s, and how much it has changed since they began. I learned so much about the process of the making the window cards, which is exactly what i wanted to know. It was amazing to hear about all the different work that goes into each poster. the number of people working on each poster can range from a few to very may and then even more depending on what the producers say or if specialists are brought in to work on them.
I also really loved talking to Matt because when he graduated from college he was a performance major. I felt like we had many things in common- especially in the fact that we both had a passion for theatre and art. This type of job seems to be the perfect blend of these two interests. There is also an element of stability thats tied into the career.
Matt and I got into a off shoot of the conversation when we started talking about that fact theatre is the only business (besides modeling) where it is based on appearance. Any other business… if you base employment on appearance you can be sued. But in theatre you can either be too tall, too skinny, too fat, your hairs too red, or anything about your appearance. Its a tough world in theatre; and you have to have tough skin. Its the nature of the business- no matter how talented you are, sometimes things are based on things that you have no control over. But one of the most important things to remember is that “if you have the fire- don’t let anyone put it out.” One of the things that seems to be a reoccurring piece of information is that – yes, of course there will be hard times, but pushing through them is what makes you who are. You can either deal with or walk away.
Being an illustrator is an amazing tool. everything usually starts with a pen and paper. but one of things about being an illustrator is today’s world is you have to have your voice or medium, but you need to be able to adapt to the world around you; essentially the technology and advancements in todays face paced soceity. You have to be connected with the world; you must stay relevant. Matt commended all of the work the illustrators do; that its essential to the whole process. But you need to be multiple talented, and be able to adapt and learn easily.
there is a creative responsibility to represent the production correctly and effectively. To capture the play in these works of art; and thats what they are…works of art. so many hours and diligent work has gone into each poster. i loved looking around the office and seeing all of the advertisements and beginning sketches hanging on the walls. it was like a gallery, and you could tell how proud all of the people were about their work.
i loved this meeting and i feel like i learned a lot. it reassured to me that there are so many options and things to do in world. i’m not necessarily saying i want to have this job, but in the back of my mind i feel like its an option; and having options is nice. i dont want to give up on anything that I have a passion for, but right now my passions seem to be scattered all over the place. i need to organize and gather all of them… and then i’ll see where i’m at, and go from there.
here are some of the recent posters done by Serino Coyne:
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